German eyewear brand, MYKITA, has launched a charity edition of its highly-coveted Franz model frames, designed by famed fashion designer Bernhard Willhelm. Strictly limited to 100 copies, the FRANZ-for-Japan comes in the Hinomaru colorway to reference the Japanese flag. All proceeds will go to the Japanese Red Cross earthquake appeal. And will be available at ContactsandSpecs.com soon.
Bernhard Willhelm Menswear Presentation 2011/12
Sexy actor Cillian Murphy sports MYKITA’s HELMUT in TRON Legacy.
Mykita & uslu airlines available at ContactsandSpecs.com
Johnny Weir seen wearing Mykita Eyeglasses.
El Ajuar de Maria featuring MYKITA Gordon & Yuri Eyewear
Artist, Agathe Snow new exhibition at the Guggenheim Berlin is a tribute to monuments across the world. In collaboration with eyewear designer Mykita, the theme continues with landmark engraved sunglasses. A choice of the Pyramids or the Manhattan skyline, delicately hand painted on the lenses. Only 200 of these sunglasses were made and will be sold from the Museum Shop of the Deutsche Guggenheim
Coming Soon - Mykita and uslu airlines first came together back in 2006 to co-design a limited edition of aviator sunglasses as a result of their shared “facially-focused” creative energies. Two models were born: EVE for the ladies and BOB for the men. Their names, as is tradition with uslu airlines, were inspired by airport destination codes, and as is traditional with MYKITA – are also first names: ‘BOB – bora bora motu mute’ located in French Polynesia and ‘EVE – evenes’ a destination in Norway.
Both brands focus on enhancing, underlining and expressing personalities with colours, shapes and surface textures or materials. uslu airlines’ unique view of beauty met MYKITA’s industrial design approach and thus the pair ended up on a new and interesting route with a new MYKITA & uslu airlines Jet Set: a new edition of cult aviators BOB and EVE in three new striking colour coatings with matching nail polish! All cleverly packaged in a small suitcase to further play on the travel theme.
Three exclusive colours were developed for this collaboration: The MYK grey and lilac ITA are new developments of uslu airlines nail polish best sellers. SXF however signals a new twist on neon yellow. By picking what is probably the ugliest, least beautiful and most poorly organized airport in Germany as a name for such a striking colour, the pair finally created something cool to carry the name ‘Schönefeld’. The colours are also repeated in the gradient lenses, which fade from black down to the respective frame colour. The nail polish, in co-branded MYKITA & uslu airline bottles, will also be available to purchase separately, for those people who use up their allocated dose rather quickly.
It is not new for uslu airlines to find unexpected ways and areas for nail polish to be worn. Male hands and their (sometimes hairy) feet is one of their terrains, which is again being explored here. The combination with eyewear is a first. Faces, eyes and hands are used as our primary means of non-verbal communication, so this “colour doubler” will surely catch triple attention.
MYKITA and uslu airlines’ Jet Sets will be available in a few hand selected stores before Christmas 2010, providing gift inspiration for anyone out there who still needs an idea for a loved one or two.