Orgreen rolled out their new 2010 image campaign titled “Brand New Sun”. The campaign was was shot in London by world renowned Danish fashion photographer, Klaus Thymann.
The new sunglass series builds on the extremely popular collection from last year, but with the addition of a lot of attitude, not least of all in the color palette, where special focus has been placed on sparking an interplay between lens color and frame, either as a complementary solution or as a bold and surprising mixture of high-contrast colors. The entirely new electro-colours, which provide a fascinating and almost vivid shimmer, join the collection in both matte and metallic colors.
The collection consists of four new models: two for women and two for men, and they are all available in five color combinations. The material is the ultra-light and flexible, yet high-strength beta-titanium, which adapts to the face, optimizing the wearer’s individuality. It goes without saying that the many small refinements that have always been the signature of Ørgreen optics are present, though now with a number of new features.
