Archive for March, 2010

Mykita Revels New 2010 Campaign

Wednesday, March 10th, 2010

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MYKITA’s emotionally charged brand campaign was, for the second season, shot by photographer Mark Borthwick. With his warm, spontaneity infused work, the British born artist is revered for his personal style of photography. Borthwick, along with other innovative photographers of the ‘90s, broke through the conventions of fashion photography and established a new working order that tremendously influenced all aspects of editorial and advertising photography.

Mykita Style Isabella

Borthwick’s work is about the movement of the model, and the serendipity of accidental clutter is as important to his images as the products shown. Integrating elements of fashion, architecture, and design, Borthwick has developed a uniquely personal and intuitive approach. His ability to transfigure a static photo into a performance is often praised.

Mykita Style DriesMykita Style Dries

His perceptive and seemingly effortless images appeared in magazines such as I-D, Italian Vogue, Interview and Purple. Mark has worked for designers such as Comme des Garçons, Hussein Chalayan, Martin Margiela etc. His photographs have been exhibited around the world, and featured in art magazines such as Artforum and Flash Art.

The MYKITA 2010 campaign was shot at Borthwick’s house as well as in Prospect Park in Brooklyn with a Leica. The images feature friends and members of his family wearing MYKITA’s new eyewear collection, and were taken without any additional artificial lighting, make-up or styling.

Oliver Peopels les enfants sennuient le dimanche

Tuesday, March 9th, 2010

‘les enfants sennuient le dimanche (The children are bored on Sundays)’: Shirley Manson and Elijah Wood play at the Paramour Estate in Los Feliz, California, for the Oliver Peoples 2010 Campaign. Directed by Autumn de Wilde. Music by Zee Avi.

Robert Downey Jr. at the Oscars

Monday, March 8th, 2010

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Robert Downey Jr. stepped out onto the red carpet in Oliver Peoples Sheldrake Storm Grey glasses with a custom blue tinted lens to compliment the blue in his chic Lanvin ensemble! Robert Downey Jr. also wore the Sheldrake while presenting the award for Best Original Screenplay alongside actress and comedian Tina Fey and even later that night at the infamous Vanity Fair Oscar party. They were inseparable!

Nothing is better to compliment the red carpet than a hot pair of shades!

Face a Face – Dolls

Sunday, March 7th, 2010

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Gerard Butler in Oliver Peoples Sunglasses

Saturday, March 6th, 2010

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Oscars primping to presenting awards Hollywood’s hottest male lead was spotted. Gerard Butler was out in Beverly Hills wearing the Oliver Peoples Connolly Sunglasses while getting ready for his night at the Oscars.

Wil.i.am in Persol Eyeglasses

Friday, March 5th, 2010

Picture 47 Wil.i.am in Persol 6201 glasses.

Manhattan magazine Best of Style: Fab 5 Products of 2010

Thursday, March 4th, 2010

TAKE YOUR PICK The must-have products.

1. COLOGNE
Tom Ford’s Italian Cypress is a study in contrast. At first it’s hard to ignore the heady citrus-infused top notes, but hidden underneath are darker hints of laudanum and moss. It’s provocative—much like its creator.

2. TIES
Curie Choi and Beverly Liang of C. Chauchat take fabrics like seersucker and checked cotton poplin and, by hand, add a thin top layer of Swiss cotton voile to create slightly iridescent masterpieces. 

3. EYEWEAR
Why mess with a good thing? To make it better, of course. That’s what Oliver Peoples did this spring with their updated Riley frame,  available in seven colors with special order handy clip-on sunglasses. 

4. SWIMWEAR
The hottest guys in Montauk would never be caught in baggy trunks, so why should you? Parke & Ronen’s four slim-fit styles in stretch cotton and microfiber accentuate the best parts of your body and camouflage the worst.

5. HATS
Marc Jacobs continues his collaboration with Still Life because the local hat-maker peddles the best wares around. Brim lengths abound, but the indecisive should go for the universally flattering and classically dashing Langston fedora.

Spring Fashion 944 Magazine

Wednesday, March 3rd, 2010

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Lady Gaga does it again and again – scantily clad in sparkly getups. Accompanying her almost at all times are glamorous whimsical frames. 2010’s eyewear trend release a breathe of fresh air. Color, shape, and oomph scream “wear me.”

The Orgreen sunglasses are totally Gaga-licious … large, with sharp angles, and a cat-eye uplift. The Danish designer takes titanium eyewear to the next level with edgy designs and many vibrant fashion forward colors and finishes.

Oliver Peoples has entered the world of suspended metal – hand-laid wire encased in two layers of plastic and remaining visible, resulting in a floating metal wire that appears suspended. You’ll look like a celebrity hiding from the paparazzi in these sunglasses.

Mykita, the handmade German collection, is taking their designs to the next level, entering the world of colorful plastics! Their chic women’s sunglasses are sexy.

For the luxurious type, Gold & Wood’s buffalo and precious metal sunglasses define class

As each season changes it’s your chance to step outside of the box and try a new look. It’s Spring baby, and it’s on!

Salt Optics

Tuesday, March 2nd, 2010

Salt.Optics

Established in 2006 and located in Costal Southern California, Salt. applies over 30 years of experience in building brands, developing products and servicing customers in the optical, fashion apparel and accessories markets.Inspired by the need for eyewear that is stylish, technically advanced and appropriate for their lifestyle, the founders of Salt. set out to provide the optical industry with an alternative to conglomerates and licensed brands. Built on the guiding principles of independence, impeccable quality, and timeless design, Salt. has shown that there is room in the marketplace for a company that thinks differently than the rest.

Contact lenses for kids

Monday, March 1st, 2010

A common question many parents have about contact lenses and kids is: “When is my child old enough to wear contact lenses?”

Physically, your child’s eyes can tolerate contact lenses at a very young age. Some babies are fitted with contact lenses due to eye conditions present at birth. And in a recent study that involved fitting nearsighted children of ages 8-11 with one-day disposable contact lenses, 90% had no trouble applying or removing the contacts without assistance from their parents.

A matter of maturity

So the important question is whether or not your child is mature enough to insert, remove and take care of their contact lenses. How they handle other responsibilities at home will give you a clue. If your child has poor grooming habits and needs frequent reminders to perform everyday chores, they may not be ready for the responsibility of wearing and caring for contact lenses. But if they are conscientious and handle these things well, they may be excellent candidates for contact lens wear, regardless of their age.

Contact lenses for sports

Many kids are active in sports. Contact lenses offer several advantages over glasses for these activities. Contacts don’t fog up, get streaked with perspiration or get knocked off like glasses can. They also provide better peripheral vision than glasses, which is important for nearly every sport. There are even contact lenses with special tints to help your child see the ball easier.

For sports, soft contact lenses are usually the best choice. They are larger and fit closer to the eye than rigid gas permeable (GP) lenses, so there’s virtually no chance they will dislodge or get knocked off during competition.

Controlling nearsightedness

If your young son or daughter is nearsighted, rigid gas permeable (GP) contacts may be the best choice. In some cases, GP contact lenses may slow the progression of myopia in children. (Soft lenses don’t offer this potential benefit.) Also, GP lenses are more durable and often provide sharper vision than soft contacts.

Building self-esteem with contact lenses

Contact lenses can do wonders for some children’s self-esteem. Many kids don’t like the way they look in glasses and become overly self-conscious about their appearance because of them. Wearing contact lenses can often elevate how they feel about themselves and improve their self confidence. Sometimes, even their school performance and participation in social activities improves after they switch to contact lenses.

Glasses are still required

If your child chooses to wear contact lenses, they still need an up-to-date pair of eyeglasses. Contact lenses worn on a daily basis should be removed at least an hour before bedtime to allow the eyes to “breathe.” Also, there will be times when your child may want to wear their glasses instead of contact lenses. And contact lenses should be removed immediately any time they cause discomfort or eye redness.

Don’t push contacts on your kids

Motivation is often the most important factor in determining whether your son or daughter will be a successful contact lens wearer. If you wear contact lenses yourself and love them, that still doesn’t mean they are the right choice for your child. Some children like wearing glasses and have no desire wear contact lenses.

We can usually tell at your child’s contact lens consultation if they really want to wear contact lenses. If it appears that they would rather stay in glasses, we will certainly respect their decision – and you should, too.

Sometimes it’s just a matter of timing. Often, a child may feel they don’t want contacts, but a year or two later, they do. There’s always time to make that decision.

When your child is ready to try contacts

When you and your child agree it’s time for contacts, call our office to schedule a contact lens consultation. We welcome the opportunity to help kids of all ages enjoy wearing contact lenses.