As part of its regional marketing strategy to promote its new collection, Persol, the Italian luxury eyewear brand, has signed leading Arabic singing superstar, Ragheb Alama, as the brand ambassador for Middle East and North Africa. Ragheb Alama is the perfect endorser for Persol as he represents a style icon with a strong personality as the Italian eyewear brand Persol has. Moreover, one of his strongest success, the song “Nasseny Eldonia” (make me forget the world) was one of the greatest hits an Arab singer ever made and the video was shot in Italy.

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