Fans of Kimi Räikkönen are in for a treat come Spring 2008. The long-time ambassador of TAG Heuer is working with the brand to launch Kimi Räikkönen sunglasses, followed by a limited-edition Kimi Räikkönen sports watch.
Since 2002, when he first joined TAG Heuer as a brand ambassador, Räikkönen has been actively involved in the design aspects of his collections. In the racing world, he is well known for his poise and competitive drive, earning him the formidable nickname of “Iceman”.
Here we reveal the softer side of him with his beautiful wife, Jenni, a top fashion model and former Miss Scandinavia, in a series of behind-the-scene pictures that show the couple in casual moments as they work towards the final shot. The photo shoot was done at their home in Zurich, Switzerland. Shot by renowned photographer Claudio Carpi, best known for his celebrity portraits of the likes of Natalie Portman, Daniel Craig and George Clooney for Vanity Fair, the photos will be used in upcoming TAG Heuer campaigns for Räikkönen’s eyewear and sports watch editions.
On being one of TAG Heuer’s brand ambassadors, Räikkönen says: “It is a great honour for me and I am really excited to be one of their brand ambassadors in the global WAYMO campaign alongside other sports greats such as Maria Sharapova and Tiger Woods. I am very proud to be associated with TAG Heuer because this brand has such an unrivalled motor racing heritage and legitimacy. Many F1 racing legends have been associated with the brand, from Juan-Manuel Fangio, Jo Siffert, Jacky Ickx, Niki Lauda, Alain Prost or Ayrton Senna, just to mention a few?”
