Sunglasses are fast replacing handbags as the must-have‘it’ accessory, with more designers than ever before expanding their accessories ranges to include the eyewear.
Chrome Hearts, Chanel, Tag Heuer and many others are high profile brands either relaunching or establishing for the first time a range of sunglasses.
Once seen as a seasonal summer buy, sunglasses are now acknowledged as a year long necessity.
Celebrities such as Victoria Beckham, Kate Moss and Nicole Richie are rarely photographed from behind the shade of their fashionably wide rimmed specs. It is an almost direct response to these glamorous trend-setters that is further pushing the trend for such eyewear and helping to establish sunglasses as an indispensable modern accessory, for any outfit and occasion.
Hannah McInnes, sunglasses buyer for Harvey Nichols, told The Independent: “Sunglasses have become the new handbags because bags have doubled in price during the past few years. So people are using sunglasses as the entry point into the fashion brand they aspire to.”
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