Archive for September, 2007

Inside the Human Eye

Saturday, September 29th, 2007

An up-close look at how we seeWhere do you see? In your eyes or in your mind? It is a question that has perplexed many in medicine for centuries.

“The answer is both,” the complex act of seeing can be broken down into three basic steps:

Step 1: Light rays, or photons, enter the eye’s outer, transparent layer of tissue (the cornea), then pass through the dark, circular opening (the pupil) in the center of the colored iris. The pupil regulates the amount of light that enters the eye.

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Step 2: The light rays strike the inner (or crystalline) lens of the eye. This lens focuses the rays on the retina – a layer of light-sensitive cells that line the inside back wall of the eye.

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Step 3: The cells in the retina transform the photons into electrical impulses. These are transmitted through the optic nerve to the brain, where complex electrical-chemical interactions give us the sensation of seeing.

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The electrical and chemical communications that take place between the retina and the brain are fascinatingly complex.  They are so complex, in fact, that it’s difficult to know whether seeing actually takes place in the eye or in the mind.

The best way to picture it is to say that the eye creates the electrical impulses and the brain sorts them all out.

2007-08 The new face for Chanel

Saturday, September 29th, 2007

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Raquel Zimmerman, a model who’s truly on top. As her name and blond mane indicates, Raquel is an authentic… Brazilian. The new muse of the Chanel Eyewear campaign is at the peak of her career.

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“Fashion is a profession. It only works if you are serious, polite and give of yourself.” – Raquel Zimmerman. chanel7.jpg

Elle Macpherson in Persol Sunglasses

Friday, September 28th, 2007

Picture 10.png Supermodel Elle Macpherson at the Belstaffs Runway Show during Milan Fashion Week, in Milan, Italy.  She was wearing the classic Persol  714  folding sunglass which features a great reto Italian look.

Tag Heuer

Thursday, September 27th, 2007

Kimi Raikkonen, official Scuderia Ferrari F1 driver in his Tag Heuer Zenith Sunglasses

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Ashley Olson in Chanel

Tuesday, September 25th, 2007

15.jpg Ashley Olson dons Chanel Sunglasses in her September 2007 profile in Marie Claire.

Chanel Sunglass

Tuesday, September 25th, 2007


We are happy to announce – at the request of our clients we are adding the Chanel Sunglass collection to our site. You will see the collection very soon its on its way.
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The House of Chanel, more commonly know as Chanel, is a Parisian fashion house in France founded by Gabrielle Bonheur “Coco” Chanel (b.1883 – d.1971).

According to Forbes, the privately held House of Chanel is jointly owned
by Alain Wertheimer and Gerard Wertheimer who are the grandsons
of the early (1924) Chanel partner Pierre Wertheimer. Chanel revolutionized haute couture fashion by completely replacing the traditional corset with the comfort and casual elegance of simple suits and dresses.The House of Chanel, under the leadership of Karl Lagerfeld, has defined the style and fashion of Chanel as being the five essentials: audacious, perfectionist, unique, passionate, and visionary.
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Uma Thurman in Chrome Hearts Sunglasses

Sunday, September 23rd, 2007

Picture 14.png Uma Thurman was in Central Park, New York for a Bazaar magazine photo shoot this past weekend.  She was wearing the beautifully detailed Chrome Hearts the Elixer sunglass that has a tough of retro style.

Mariska Hargitay in Chrome Hearts Sunglasses

Sunday, September 23rd, 2007

Picture 13.png Actress Mariska Hargitay and son August were in Los Angeles this past weekend waving goodbye to her husband Peter Hermann wearing the amazing Chrome Hearts Poon II sunglass. This model has beautifully hand stitched leather wrapped temples and a beta titanium front frame that makes it amazingly light and strong.

Dean McDermott in Chrome Hearts Sunglasses

Sunday, September 23rd, 2007

Picture 12.png  Dean McDermott was out shopping in Los Angeles this past weekend wearing the unequaled Chrome Hearts Starfire sunglass. And a La LOOP chain.

Sienna Miller in Chanel

Friday, September 21st, 2007

Sienna Miller, in the awe-inspringly large September Vogue, donning feathers for a shoot in Rome with Mario Testino. Below, she wears the sunglasses from the Chanel haute couture runway show.

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